Spotted!

In the new Calzedonia campaign, Laetitia Casta is wearing the YŪGI 4-Ring silver ring and YŪGI mini hoop earrings. And I must admit: seeing her wear ŌKAN for the second consecutive year deeply moves me.

Discovered at a very young age, becoming one of the most striking faces in French fashion, muse to Yves Saint Laurent, Marianne, César-nominated actress… she has never embodied a smooth or docile beauty.

With her, there’s something else: a freedom, an instinctive, powerful, sensual femininity, never static. A presence. A way of inhabiting an image without letting herself be confined by it. This is exactly what resonates with ŌKAN: the idea that a piece of jewelry doesn't transform a woman, but reveals what she already exudes. Her strength. Her mystery. Her allure.

For a self-taught designer who started in her Parisian studio, seeing Laëtitia Casta wear my creations is surreal and exhilarating. Proof that you can go far if you trust yourself 💛